The figurative mark in the shape of a butterfly stands for lightness, freedom and development. It allows a harmonious interaction with the word mark by playfully swarming around it and can always be placed in a new, exciting relationship with it. At the same time, the figurative mark is derived from the two “P's” of Passport and thus creates a clear connection to the brand and its identity. This versatile branding has created the ideal basis for Passport's new brand identity. This gives the brand a new creative playing field and the opportunity to be constantly recharged with fresh ideas and exciting variations.
Design Logo
