For the repositioning of the Möve brand, a large number of fresh lifestyle terry towelling collections were built around the Uni core ranges over the course of eight years. The “Superwuschel” terry towelling collection was optimized and redesigned in terms of message, product features and quality.
In addition, communication measures such as retail and PR concepts, catalogs and “feel-good trade fair stands” were implemented. Following the successful relaunch, the terry towel range was expanded after six years to include bed and table linen to form the Möve Home Collection.
Brand Relaunch, Concept, Product Design, Textile Design, Trade Fair Design, Store Concept, Catalog Design
