“Love Plates” is a colorful glass concept from the traditional company Walther-Glas that was launched within eight weeks and hits people right in the heart. A new lifestyle brand that appeals to a trend-oriented target group in modern stores. The launch of a unique love story about a plate in fifty dazzling, appetizing colors included a spectacular product concept with colorpool in inflatable packaging, as well as the entire communication concept, right through to the sensational fair stand at the “Ambiente” fair in Frankfurt.
The light and airy stand stood out with its emotionality and simplicity, the “lifted” nature of the hanging product presentation of a product that was actually lying down. The round shape was eye-catching and memorable like an advertising signet with a high attention value and thus brought the product into the world of fashion and cosmetics.
Brand Strategy & Brand Identity, Product Design, Packaging Design, Design Colorpool, Naming, Logo Design, Photo Shoot, Key Visuals, Fair Design & Presentation, Press Kit, PR
