With the definition of a contemporary color palette, the design of top-selling basic lines and multifaceted modern collection themes in sophisticated techniques, the Czech bath rug manufacturer Grund brought a breath of fresh air to its portfolio. Grund presented itself at the Heimtextil fair 2015 with its own design statement and a new signature, which was also reflected in a modern collection book.
“Establishing design and modern zeitgeist in a foreign culture is a special challenge that I am happy to take on. Just like here, in a small village at the foot of the Czech Giant Mountains, where it was a personal concern of mine to highlight GRUND's high level of tufting expertise with a modern facelift. It gives me great pleasure to contribute to the preservation of a medium-sized production company in this region.”
Creative Consulting, Design Colorpool, Product Design, Catalog Design, Illustration
