Design and launch of lifestyle products from the Esprit Home Collection for bathroom, bed, home textiles and accessories for the Asian market. The aim of Esprit's Chinese licensee was to create a distinctive brand identity that was aligned with the cultural identity in terms of content, function and aesthetics.
The design and sourcing structures built up locally in Shanghai over three years had to be brought together in an international product line with a special feel for the needs, likes and dislikes of the Chinese and European cultural areas
Product Design, Product Development, Creative Direction, Design Management, Accompanying Sourcing
