The premium product “Mobile TV” was presented with the message “Smart Communication - private” in a penthouse loft in Berlin-Mitte as part of a VIP press event with over 250 guests from politics & business, film & television and the Berlin scene. The unusual guerrilla marketing mix, from the location to the outfit of the service crew as well as food, drinks & music to an impressive video presentation, high-tech live staging including ZDF live broadcast via Samsung test cell phones, all paid tribute to debitel's image as “Smart Communication Leader”.
With this private and very personal event, the new dimension of television and the new possibilities of cell phones were presented in a stylish, cool as well as personal, communicative way.
Marketing Strategy, Concept & Implementation, Event Organization, Creative Direction, PR
