The newly designed Loewe flagship store in Berlin impresses with a fusion of penthouse, bar, library, home cinema and showroom, inviting customers to relax in a personal and private atmosphere.
A purple amethyst, which was an eye-catcher for good energy in the store, was also the customer give-away for the staged store opening, because its silicon components are used to produce computer chips for the television industry.
The purist design of the LOEWE brand was combined with the highest quality technology and a precise finish, positioning it as a modern, innovative and emotional multimedia company.
“Only when all means - from form and color to materiality and structure to haptics and sound - are integrated into the overall composition like in an orchestra, a holistic experience for all senses is created.”
Store Concept & Design, Creative Direction, Store Opening, Giveaway Design, Design Invitation
