With a focus on the high quality of new terry qualities, color pools, designs and details that do justice to the Hugo Boss brand, a collection of shower towels, beach towels and bathrobes was created.
Creative consulting was also provided for Hugo Boss bodywear in order to merge the look and feel with the new terry towel collection for a coherent and brand-conscious POS presentation.
Concept, Creative Consulting, Product Development, Product Design, Textile Design, Quality Responsibility