Passport Brand Mark

Passport Brand Mark Development
 
THE BRIEFING Developing a new image brand with logo character, which can be used as a Passport symbol on shirts, trousers or accessories, either printed, embroidered or as brooch or belt buckle respectively.
 
THE DESIGN It has the form of a butterfly which stands for the easiness of being, freedom and a paradisiac multitude of colours. It enables a harmonic coaction with the word brand, playfully fluttering around it and always being capable of being put into new and exciting relations to it. At the same time, the image brand is formed using the two “Ps“ of Passport and this way it creates an unambiguous connection with the brand and its identity. By this multi-purpose branding, the ideal basis for a new brand appearance was created, which on the one hand is progressive, for example as a tattoo on the skin of models, and on the other hand, as it is decently stylised, can be placed on pieces of clothing. This way the brand gets a new creative field and the chance to be repeatedly recharged with fresh ideas and exciting variants.
 
“By this sign, the brand Passport is to spread some freshness and to represent, what a woman associates with fashion – by easiness, happiness and youthful buoyancy.”