Paoloni Logotype
 
THE BRIEFING Manifattura Paoloni is an Italian manufacturer of top-range men’s clothing. A brand relaunch has called for a rethinking of the company logo, turning it into an emblem for the key statement made by the collections.
 
THE DESIGN The new logo took the form of a logotype embodying the prestige fashion label’s style and radiating skill, tradition, craftsmanship and typical Italian self-assurance.
 
“The new logo enabled us to summon up an image of Italian tailoring, appreciation of fine fabrics and perfect cut, and the finest of workmanship. Its pure, strong statement is the very embodiment of paring down to essentials.”