Möve Home Collection

Möve Home Collection & Communication
 
THE BRIEFING After going bankrupt in 1994, the somehow outdated and tattered brand name “Möve“ of the Vossen company group, should receive a breath of fresh air with the help of a new design statement and be newly positioned in the market.
 
THE DESIGN Many innovative Lifestyle Terry Collections were built up around the Uni-Kern assortment. The product with the largest turnover and most affinity to Möve, the unicolor Terry Collection “Superwuschel“, was optimised and redesigned in terms of statement, product layout and quality. Additionally there were communication measures implemented, such as retail and PR concepts, catalogues and “Trade fair stands for wellness“. After a successful re-launching, the terry field was extended by bed and table linen to form the Möve Home Collection.
 
“For the first time we have built up a multifaceted lifestyle world round Terry linen. In this connection, the development and workmanship of new improved optics and product qualities were primary.”