Love Plates Product and Communication Concept
 
THE BRIEFING Modern trend shops and a trend-oriented open-minded target group are to be addressed with a new Lifestyle brand, which, so far, were not reached by the rather traditionally oriented company Walther-Glas. The new brand should be launched by a trade fair performance at the “Ambiente“ consumer goods trade fair in Frankfurt.
 
THE DESIGN “Love Plates” is a new colourful and versatile glass concept, which addresses our basic needs and hits people right into their heart. The plate, representing a pure live awareness, which is created with an abundance of love and which is communicated in the same way. No matter if at the trade fair stand, in advertisements and packaging or in PR, these products are telling a unique love story, making use of the most beautiful colours and of a variety, which hardly any other designer object would allow for.
 
“The joie de vivre, the love and the conscious way of dealing with it – these are the treasures the Love Plates use to flatter their companions.”