Hugo Boss Terry Collection
 
THE BRIEFING Various terry collections for the brand Hugo Boss were to be developed for the licencee Schiesser Lifestyle. Beginning with the design concept, going on with product development and quality responsibility up to the point of the approval of the collection at the producer’s.
 
THE DESIGN Initially the focal point of the project – besides optimizing the terry qualities – was first of all the development of stylish and fashionable details, which had to come up to the brand Hugo Boss. With these high demands, design and product development of the terry collection were realised with bath towels, beach towels and bathrobes. Another item was the Creative Consulting for Hugo Boss Bodywear, in order to bring Bodywear and Terry Collection together in terms of look and feel and to be able to present and/or decorate them at the POS.
 
“The collections were realized with the focus on and the subtlety for high-quality and detail – from the pool of colours to designing and quality.”