Esprit Home Collection for Europe
THE BRIEFING Our mission for the relaunch of the “Esprit Home Collection“ marketed by European home and tableware accessories licensee Stoeckel & Grimmler is to breathe new life into the brand. So what we have aimed for is a fresh collection combining the traditions of German craftsmanship with modern know-how and sophisticated details, one capable of winning through on the market. Mel Weisweiler’s skills are put to the test all round, whether in creative direction, design and product development or the sourcing that supports them both. The idea, meanwhile, is to generate a single, global line bringing together the European and Asian markets and thus meeting the demands and preferences of both cultural areas in terms of both function and looks.
THE DESIGN Creativity, long years of experience with, among other things, the Asian Esprit Home Collection, and consolidated know-how in the textile sphere have come together, making for a collection rich in variety that meets high quality standards in terms of workmanship and visual impact. The designs are based on many-faceted jacquards woven on our own looms, complemented with oriental techniques and finishing touches. At the same time, we have supported the licensee in building up in-house design and development capabilities with a view to establishing skills of its own in the long term.
“Fulfilling both these missions was an out-and-out challenge. Combining local craft traditions with competitive, modern finishes and developing a product line successful on two demanding, and very individual, markets is exciting in the extreme!“