Esprit Beachtowels
 
THE BRIEFING Beach towel design and product development in bold geometrical patterns with fashion appeal for ESPRIT licensee Kitan in the bathroom, bedroom and beachwear departments.
 
THE DESIGN A line of prestige beach towels soft to the touch and with a silky velour look, making the bold statement so typical of ESPRIT. The strong colours and youthful designs spontaneously convey good humour and arouse a longing for summer, sun and sand.
 
“It’s great fun developing an article that conveys joie de vivre.“