Debitel European Premiere

Debitel´s Launch Event for Mobile Television
 
THE BRIEFING The demonstration of the European premiere of mobile television by Debitel, carried out in the form of a “private” lifestyle launch event in Berlin. Not only high-ranking people from the business world were invited, but also lifestyle press as well as celebrities and hip people, so that articles could be written in the relevant lifestyle publications, which, by the way, turned out to be a great success.
 
THE DESIGN The “Mobile Television“ premium product was presented with the message “Smart Communication – private“, in a penthouse loft in the quarter of Berlin-Mitte, to 200 individually selected VIPs, multipliers and the press in an unforgettable event. Starting with the location, going on to the outfit of the servicing crew, as well as food drinks & music and finally up to the actual impressive high-tech live presentation via Samsung test mobile phones, all contributed to cultivating Debitel’s image as the “Smart Communication Leader“.
 
“With this private and very personal event, the new dimension in television, as well as the new possibilities for mobile telephony, were presented stylish-cool, however also personally and communicative – in every detail.”